Mary Rahmani is the founder of the new multidisciplinary creative agency and record label Moon Projects, a company poised to provide innovative solutions for brands and artists at the intersection of the music industry and the creator economy.
Rahmani is a leading expert in the worlds of short-form video, strategic creative partnerships, and A&R across emerging platforms. In addition to helming Moon Projects, Rahmani is Global Head of Partnerships at Triller, the social media app favored by musicians, celebrities, athletes, and overall culture setters with more than 300 million users worldwide. She joined the company in 2020 after 2 years at TikTok, where she was Director of Music Content and Artist Partnerships, playing an integral role in the app’s meteoric rise.
Not content with simply adding fire to the next social media app, Rahmani has charged off on her own to use her deep knowledge of the creator economy and inherent instincts for A&R to build a new kind of creative agency and record label for the social media era with Moon Projects.
Rahmani spent the early stages of her career steeped in the worlds of artist development, A&R, creative marketing and management, w/ positions at Virgin EMI, Interscope, Geffen and indie labels. Working in close tandem with artists made sense for Rahmani, who has a natural affinity for identifying and developing talent.
Over the course of her deep experience in the A&R and management spaces, Rahmani honed her instincts for discovering rising stars, and built upon her infectious passion and unflappable work ethic to develop a strategic mindset and an eye for industry trends.
This toolkit led Rahmani to TikTok, where she joined in 2018 as the first music hire in North America. While at TikTok, Rahmani worked closely with Lil Nas X, The Weeknd, Doja Cat, Halsey, Selena Gomez, Miley Cyrus, Sam Smith, Fleetwood Mac, Mariah Carey, Lizzo, and many others. Rahmani’s role was to onboard these artists to the platform, helping them to develop creative strategies and capitalize on in-app trends. But while working with A-list stars was exciting in its own way, Rahmani’s true passion lay in identifying emerging talent across the platform. She worked closely with artists like mxmtoon, Yungblud, Ashnikko, SHAED, and Claire Rosinkranz to build upon their viral moments and grow their profiles both in and outside of TikTok.
In 2020, Rahmani joined Triller as Global Head of Partnerships. At Triller, Rahmani leads strategy around Triller's music, brand and lifestyle initiatives, including supporting the wildly popular music battle series Verzuz, and leading brand integrations with partners such as NYX and Dr. Pepper, all while amplifying and connecting artists and creators within these campaigns. She also recently launched Triller’s new live music show General Admission, which airs on the Triller app and has featured performances like Upsahl and Young Devyn.
With her new company, Rahmani combines her creative vision with her instinct for identifying emerging trends, artists and creators, using these tools to support brands, products and artists in the short-form vertical landscape. Moon Projects is a three-tiered business offering creator curation and strategy, consulting services and joint label venture with Republic Records. Notably, Moon Projects is the first imprint under Republic that’s specifically focused around the short-form content space. Within these business verticals, Rahmani uses her expertise to connect brands and record labels with influencers, execute digital marketing campaigns across short-form video platforms, and elevate the next generation of viral artists. Rahmani’s background in the music, media, tech, and creator spaces make her uniquely qualified to advise clients at the intersection of these industries.